Hailey Bieber’s Viral Quotidien Makeup, Declassified: Every Rhode Product Diane Buzzetta Used

If you have been online lately, you have probably seen a certain photo of Hailey Bieber circulating on Instagram and TikTok: skin luminous, lips blurred, blush… well, blushing. The photo was taken during an appearance on Quotidien, the French news and pop culture talk show hosted by Yann Barthès that the internet now simply calls “the French show with the good lighting.” Who What Wear’s Kaitlyn McLintock has now declassified every product makeup artist Diane Buzzetta used on set. Vogue’s Anna Cafolla explains why the lighting itself is a character. For Cover Issue’s BEAUTY desk on 11 October IST — and this is not the chocolate-ganache nails piece already live — Hailey Bieber’s Quotidien makeup is the how-to of the week.

Why Quotidien became a beauty rite of passage

Vogue frames Quotidien as the newest celebrity rite of passage alongside the Met Gala steps and a Hot Ones interrogation. Clips of Margot Robbie, Zendaya, Sabrina Carpenter, Timothée Chalamet and others under its warm glow have ricocheted around social media. Zara Larsson has campaigned for an appearance; Sombr referenced the nickname when he finally made it on. Hailey Bieber entered the chat on the 30 September episode while in Paris for Rhode’s European expansion via Sephora, Who What Wear and Vogue both report.

Lighting director Frédéric Dorieux has said the team aims for light that is soft, even and full without flattening the face, Vogue notes. The circular set, with guests at the centre and the audience around them, lets light reach faces from multiple angles. When you are Hailey Bieber — glazed-donut skin, soft flush, Rhode in the bag — that dab of lip gloss and sweep of blush gets its moment. Makeup still matters. Buzzetta, who also works with Kendall Jenner and Margaret Qualley, just confirmed exactly which products did the work.

Skin prep and complexion: Rhode first

Who What Wear walks through the stack. Skin prep stayed in the Rhode universe — the glazed prep that has defined Bieber’s beauty cycle — before complexion products went on. Rhode’s Pocket Bronze in Sunbed gave her skin sun-kissed dimension. Next, Buzzetta used an unreleased shade of Rhode’s Pocket Blush; McLintock notes Rhode’s habit of dropping a new collection each November around Bieber’s birthday, and flags this as a likely 2026 birthday tease. Bieber herself told Instagram, per Vogue, that she had been road-testing another Rhode cheek product for a November release around her 30th birthday.

Rhode’s Highlight Milk in shade 03 delivered the now-viral luminosity. ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder in Baby Pink set the complexion. Gucci’s Luminous Matte Powder Blush in True Pink offered an extra flush of colour on top — the generous rosy wash Vogue describes swept high across the cheekbones and catching light on the tops of the bones. That is the “cold girl” / sun-burnt flush that made the stills travel.

Eyes and brows: soft definition, not smoky drama

Eyes stayed characteristically fresh. Buzzetta used Makeup by Mario Long-Wear Cream Eyeshadow in Taupe — crease-, sweat- and humidity-resistant — then a volumizing, lengthening mascara for fluttery definition. Brows were perfected with an editor-favourite brow pencil (Who What Wear’s product module lists the iconic pencil Buzzetta reached for). Softly defined lashes, brushed-up brows, no heavy cut crease: the eye story is there so the blush can be the headline.

Lips: the French “bouche mordue”

The lip combo is the other half of why the stills look bitten rather than painted. Bieber’s lip story began with Rhode’s Peptide Lip Shape in Twist (warm taupe), Who What Wear reports. Buzzetta finished with a matte, lipstick-meets-balm product that gives a soft flush of colour and a subtle blurring effect — the French “bouche mordue,” or bitten lips. Vogue’s description of a sheer nude-pink lip matches the same finish. Together with the high flush and Highlight Milk, it is the Rhode face under Quotidien light.

Hair: chocolate brunette, centre part, soft inward curl

Vogue pays as much attention to the hair as the makeup. Bieber’s recently darkened chocolatey brunette was centre-parted and blown smooth, with long face-framing layers curling softly inward around her shoulders. Under Quotidien’s lights, that newly brunette palette makes the pink flush read hotter. If you are copying the makeup without the hair change, keep the blush a shade softer so it does not fight warmer blonde.

How to recreate Hailey Bieber’s Quotidien makeup

1. Prep like Rhode: glaze the skin first. Skip heavy matte primer.

2. Bronze lightly with a cream/stick bronze (Pocket Bronze in Sunbed or a dupe), then layer a creamy blush high on the cheekbones and over the bridge of the nose.

3. Tap a liquid highlighter (Highlight Milk 03 energy) on the high points before powder. Set with a finely milled baby-pink blurring powder, not a chalky translucent.

4. Eyes: taupe cream shadow in the crease, brown mascara, brushed-up brows. Stop before Smokey Eye territory.

5. Lips: warm-taupe lip liner or Peptide Lip Shape in Twist, then a blurred matte-balm flush. No sharp glossy overline.

6. Sit under soft, multi-directional light if you can. Quotidien’s trick is half the product list.

Hailey Bieber did not invent blush, and Quotidien did not invent good lighting. What this appearance did was put the internet’s foremost disciple of glow under the internet’s foremost unofficial beauty filter — and then hand Diane Buzzetta’s product list to Who What Wear. That is as close to a declassified beauty brief as celebrity makeup gets. Copy the flush, keep the lips bitten, and let Rhode’s November birthday drop finish the story.