Simon Porte Jacquemus did not wait for the Paris schedule to stage Spring 2027. According to WWD’s Joelle Diderich, he took 155-odd guests to the rocky outcrop of Île-Rousse in Corsica on 29 June 2026, set a coed collection against a windswept Mediterranean, and let a row of sailboats spell out his surname on the water. Vogue’s Luke Leitch places the audience along the narrow trail up to the Phare de la Pietra lighthouse, first lit in 1857, with emerald lizards in the scrub and mountains hazing across the bay. The collection was titled Le Bonheur — happiness — and for Cover Issue’s Monday culture desk on 12 October IST, Jacquemus SS27 is the destination-show story that still belongs on our runway-culture shelf: solar clothes, a beauty-line tease, and a reminder that fashion’s best sets are sometimes just geography.
Jacquemus SS27 Le Bonheur: a place in the sun
WWD frames the show as Jacquemus returning to the spectacular destination format synonymous with his solar aesthetic, timed as he prepares to unveil a first beauty line with L’Oréal the following spring. The coed collection was meant to land in stores alongside that fragrance debut, so the clothes had to live up to the moment. “It’s a momentous new chapter for us, so with that in mind, I felt this collection absolutely needed to be pure Jacquemus,” he told WWD in a preview. “I also really wanted to get back out into nature.”
Vogue hears the emotional root: Corsica is a happy memory tied to his late mother, and parenthood fed the colour story. “I wanted to return to something very light and colorful, like ice creams,” Jacquemus told Leitch. Yellow, red, stripes, polka dots, and little slippers easy to wear into the water were child-bright on purpose. After seasons leaning toward more elaborate, couture-inspired designs, WWD reports he brought back the graphic forms and tangy palette he is best known for, grounding many looks in tank-top shapes from sheer organza to papery leather.
The set, the wind, and the lighthouse walk
Models snaked down from the white lighthouse in crisp cotton poplin shirtdresses, gauzy bubble skirts, and rustling taffeta palazzo pants as wide as ballgowns — WWD’s lasting image. Vogue adds folky headdresses, drop-waist bubble skirts, azure swim briefs, marinière-striped organza gowns, white seersucker suiting, and swoopy beach-robe coats. A white dress skirted in some 2,700 scarlet ostrich-feather bunches became a showstopper; baggy nylon tailoring arrived in dreamy colour combinations; crop tops signalled a conscious return toward his earliest womenswear phase.
Nature was not only a backdrop. WWD notes a record heatwave made organising “stressful”; gusts uprooted parasols meant to shade guests, one narrowly missing closing model Athéna Accorsi, daughter of Laetitia Casta. Vogue’s Leitch recounts a parasol pole clipping journalist Loïc Prigent before Accorsi swerved around the runaway shade — a split-second of jeopardy that passed without lasting injury and later dissolved into laughing emojis. The drama only underlined the point: this was fashion outdoors, not a sealed white box in the 16th arrondissement.
Guests, per WWD, included Isabelle Huppert, Katseye’s Manon Bannerman, and South Korean actor Park Seo-joon. Corsican pop star Alizée welcomed a global spotlight on her home region, telling WWD you do not have to go to the ends of the Earth when the Mediterranean is enough.
Technique, accessories, and the beauty horizon
Jacquemus told WWD that after struggling with fit, this was his most technically proficient lineup — duster coats flowing from knotted headscarves, scalpel-sharp bustier columns slit up the back, feather-dusted maxidresses — reflecting beefed-up in-house workshops. Men’s looks ran from fluid wool caftans to barrel-cut organza pants and filmy nylon suits with jackets tucked into elasticated balloon pants. Accessories included tiny straw cone hats and squishy ballet flats in mouthwatering fruit-salad shades. “We wanted them to be like candy, ice cream, or a plate of peaches — something you crave right away,” he said. Vogue calls the water-ballerina slippers a great Jacquemus proposition: extra-light, foldable, worn by men and women.
Beauty is the quiet subplot. WWD reports no direct packaging tie-in with the upcoming L’Oréal fragrance line, but the collection was designed to feed a cohesive 360-degree story. “This is going to be a moment of incredible visibility for the brand, with campaigns everywhere,” Jacquemus said. Vogue notes he shaped the clothes while considering a category he will soon enter for the first time: beauty. Le Bonheur is therefore both a holiday wardrobe and a mood board for what comes next on the vanity.
Why Cover Issue files this under CULTURE
Destination shows are culture as much as commerce. Jacquemus SS27 Le Bonheur sits in a lineage of Mediterranean myth-making — Provence sun translated to Corsican rock — and in a business chapter where ready-to-wear, fragrance, and lifestyle immersion are meant to speak one language. Our cover uses a real Courtesy of Jacquemus / WWD runway photograph from the Corsica show: white tank, saffron gathered maxi, limestone cliffs — the solar aesthetic without a studio fake.
How to wear the Le Bonheur mood now
Tank + volume skirt: a sheer or crisp tank over a bubble or gathered maxi in saffron, tomato, or stripe.
Water slippers: flat, foldable, candy-coloured — the anti-stiletto for resort dressing.
Nylon suit experiment: soft jacket tucked into balloon pants if you want city Jacquemus without the lighthouse.
Crop + high waist: early-Jacquemus crop tops with full skirts keep the proportion playful.
Colour rule: pick one ice-cream shade and repeat it in shoe or earring so the outfit reads intentional, not costume-trunk.
Jacquemus SS27 Le Bonheur is happiness with a technical department behind it — and a lighthouse walk you cannot recreate in a Paris show space even if you try.
